A video that [celebrates the everyday delivery of corrugated cardboard packaging to consumers` homes" was released in connection with Recycles Day, Nov. 15.
The 96% recovery rate for old corrugated containers is driven by a surge of almost 30% in net exports and a domestic mill consumption increase of 2.8%, according to the Forest & Paper Associa-tion.
[At a time when the recycling of materials is being questioned, we believe it`s more important than ever to remind consumers about the recycling success story of corrugated packaging," Rayon, said in a news release. [The recycling of corrugated packaging is miles ahead of any other packaging material and the industry`s prolonged and focused effort on recovery and reuse should make consumers feel good about the boxes being delivered to their doorsteps."
In October, the association introduced a promotion program with a new tagline, [Boxes. The most ex-traordinary ordinary thing in the world," an update to reflect market trends including e-commerce, printing technology advancements and recycling and sustainability efforts.
The tagline [highlights benefits and attributes of Corrugated Cardboard Boxes, including their mer-chandising value, their versatility as a transport container - particularly in the new age of e-commerce, and their sustainability," according to a news release from the association.
The association has a new website landing page for the [extraordinary" promotion.
From Chris Koger
November 17, 2019 03:58 PM